Iterations for mobile app design and functionality are a pain with slow paced app updates and no guarantee of hundred percent deployment. Appiterate was started to make this a seamless process. We are rethinking and building tools to seamlessly iterate and deploy variations for mobile apps independent of app stores.
Co-founder & CEO
Tanuj started his entrepreneurial journey by co-founding DSYN in 2010 while still studying at IIM Calcutta. Over the course of the next few years, DSYN went on to execute design-led Mobile App Development for clients such as Zomato, Sears, Groupon and delivered more than 100 projects for top brands.
In 2013, Tanuj led DSYN's pivot into a technology product company - Appiterate, which built the world'd first Visual A/B Testing platform for native mobile apps. Appiterate has raised venture funding from SAIF partners and has reputed valley angels such as Greg Badros, Prashant Malik and Amit Rathore as angels investors and advisors.
Co-founder & Chief Creative Officer
Anuj specializes in design thinking and cognitive ergonomics and is leading the efforts at Appiterate to make Mobile A/B testing as easy as for Web. Besides wracking his brains over creating friction less user experiences, Anuj works tirelessly to make Appiterate the coolest place to work.
After graduating from DCE, Anuj went to NID for his masters in Graphic Design. He previously started and ran a very successful design studio focusing on mobile and digital space.
Co-founder & Chief Technology Officer
Passionate about the mobile platform, Mayank makes the most challenging of problems look easy. When not coding cool stuff, he can be found in our library, discussing books, movies and anything intellectual under the sun.
Mayank studied Computer Science from IIT-Delhi and then worked with Microsoft before starting on his entrepreneurial journey with a product aimed at connecting users to email and social networking via feature phones.
Co-founder & COO
Varun has spent all his work life in the mobile domain, with experiences across different functions. He is equally at ease working on excels and tinkering with DSLRs; and ensures that party photos and business keep clicking.
Varun graduated from IIT-BHU and then went to IIM-Calcutta for his MBA. His prior experience includes stints with Nokia and two mobile technology companies.