AppIterate is a Mobile Marketing Automation Platform for native mobile apps. It allows app publishers to carry out targeted in-app messaging and push campaigns, segment their users behaviorally, A/B test and iteratively optimize their designs/UX and see real time conversion metrics with our insightful analytics. This helps our customers improve their in app purchases, mobile engagement and conversion metrics.
Co-founder & CEO
Tanuj started his entrepreneurial journey by co-founding DSYN in 2010 while still studying at IIM Calcutta and went on to execute design-led Mobile App Development for clients such as Zomato, Sears, Groupon and others.
In 2013, Tanuj led DSYN's pivot into a technology product company - Appiterate, which built the world'd first Visual A/B Testing platform for native mobile apps.